First, you need to make sure your Facebook Page clearly showcases your book (or books) front and center. Then you need to post compelling content and promote that content to boost your reach. Let’s get started!
Step 1: Strategically design your Cover Image and Profile Image.
With the loosening of restrictions on Facebook Page cover images, you can not only include a photo of your book or books on the image that appears at the top of your Page, but you can now include calls to action. The statement “Buy my book” is now allowed so take advantage of that. The ideal dimensions for a Facebook Page cover image are 851×315 pixels. A photo of yourself personalizes your Page and images of your book covers makes it clear you have product.
You can even include a testimonial or two on your cover image. For your profile image (180×180 pixels is the ideal size), you can use a photo of yourself or of your most recent book or a portion of a book cover. Make sure whatever image you use as your profile image reduces well to the smallest size used in Facebook posts (47×47 pixels i.e. very small).
Here’s my Facebook Page as an example: https://www.facebook.com/alizapilarsherman
Step 2: Add a custom app to promote – and sell – your book.
You can rearrange and customize three app boxes and place them on the left side of your Facebook Page. Use one of these apps to market your books. Here are what mine look like:
There are a variety of tools you can use to add these apps easily – without any programming or design ability – for free or a small fee. Some of the third-part app services you can try include WooBox, ShortStack, TabSite and Pagemodo.
Here’s an example of my book page using ShortStack: https://www.facebook.com/alizapilarsherman/app_599788450050788
Step 3: Buy a Facebook Ad by boosting a post
Buying an ad on Facebook can be as simple as boosting a post. First, craft a brief and catchy post about the book you’d like to promote. Instead of including simply a book cover image, make an image that people will want to share such as a quote from your book with a compatible image or a colored background.
Add a thumbnail of your book cover, a URL or call to action, your Twitter handle or other branding onto the larger image (ideally 800×800 pixels or a minimum of 400×400 pixels). Once you publish your post, click the “Boost post” button on the bottom right corner of the post.
Depending on how many fans your Page has, boosting a post to be visible to hundreds more people can cost as little as $5 a boost. For a slightly higher fee, you can target your post to show up in the timelines of people with very specific interests such as “science fiction” or “murder mysteries.”
Don’t get carried away with boosting too many posts. If you are ready to invest a little more time, effort and a budget toward Facebook advertising, take the time to learn how to use their advertising Power Editor.
and consider linking to your Facebook Page or custom apps within your Page before buying a Facebook ad for your website or your book on Amazon.
Facebook can be an incredibly powerful driver of book sales, but first and foremost, it is a place to build your brand – and platform – and to engage with your readers.